Your whole brand, ready to launch in 7 days.
For food, drink and supplement founders who haven't launched yet. One fixed price, eight deliverables, built from your product brief.
- Brand strategy
- Logo + full suite
- Packaging design
- 3-page website
- Brand guidelines
- Business collateral
- 6 launch posts
- 30-second launch film
You approve two things: the logo and the brand identity. We do everything else.
Lands in your inbox on day 7
International Design Award winnersLos Angeles
A creative director owns every sprint end to end. Hand-picked designers bring the craft, AI does the production. You get the output of a full in-house team without building one.
Eight deliverables. One brand that holds together.
Built from one strategy and one system, so the pack, the site and the film read as the same brand.
One form. Two decisions. Seven working days.
After you sign up, you fill one intake form with everything about your company. The clock starts when it's in. Once you confirm the logo and the identity, everything else runs in parallel.
Tell us everything.
Product, audience, competitors, launch date, any assets.
Confirm the logo.
The tested mark, with our pick marked.
Confirm the brand identity.
Colour, type and the full system in one view.
Each decision has one working day. Miss it and we go ahead with our recommendation, so your launch date holds.
Brands our team has built.
Food, drink, wellness, retail and tech. Different categories, the same habit: find what everyone else is doing, then do something else.
Gribble: a hot sauce that sells attitude, not fear.
Strategy, character, a 4-SKU range, packaging, merch, a shop and a 30-second ad film.
Read the case study
Price
Founding rate for the first 6 sprints. $1,997 after that.
Paid in full on booking. Nothing else to buy.
Against the usual routes
Typical market ranges for a brand identity, approximate. Scope varies; a full agency build usually includes more research and production rounds.
Two homes. One idea.
The sprint is one door in. Here's where the rest of our work lives.
The branding house.
Strategy-led brand building for consumable brands. Already selling? Our Brand Kit rebuilds your identity, packaging and site, production-grade.
Visit Second Thought →
Directed, not generated.
Ongoing content for your brand: reels and statics made with AI, directed by us so everything stays on-brand. The feed, handled.
Visit Second Thought AI →Questions founders ask
How can it be this fast?
AI automation multiplied by human design. Specialist AI agents do the production: the resizing, the variants, the mockups, the file prep, in hours instead of weeks. Human designers do the thinking and set the taste. That split is why seven working days is possible without it looking like it took seven days.
Is it just AI? What about the quality?
The production is automated; the judgment isn't. Every stage is directed and reviewed by human, internationally award-winning designers, and a separate critic tries to fail the work before you see it. Before design starts, we map what your category looks like and build away from it, so you don't end up looking like everyone else on the shelf.
How does it work, start to finish?
- Fill the form. Two minutes. We reply within one working day with a yes, a no, or a better option.
- Get your Second Thought dashboard. Share your intake there: product, audience, launch date, competitors, any assets. The clock starts once intake and payment are in.
- Track it live. You see progress as it happens and get notified when an approval is needed.
- Approve two things. The logo, then the brand identity. One working day each at most; if you're unreachable, we go ahead with our recommendation.
- Delivery in 7 working days. Everything in one place.
How many revisions do I get?
One round at each approval stage: the logo and the brand identity. You see two logo routes first and choose one. Revisions happen at those two points only, because by then the strategy is locked and what you approve is what everything else is built from. Revised work goes back through the critic before you see it.
Do I own it, and what's not included?
You own all of it: source files, vectors, the site, the guidelines. No licence fees, no lock-in. Outside the sprint: print-ready files for your manufacturer's own dielines and a Shopify build-out, both quoted separately, and formal trademark clearance, which is a job for your lawyer. We screen the name and logo for likely conflicts and tell you exactly what to ask them.
Is $997 the real price?
Yes, for the first 6 sprints. It's a founding rate in exchange for being an early client; the price after that is $1,997. It's paid in full on booking, and there's nothing else to buy.
Check your launch fits.
Two minutes. We reply within one working day with a yes, a no, or a better option.
- 01You check your fit. This form.
- 02You get your dashboard and fill the intake. Everything about your company, in one go.
- 03Seven working days later, you have a brand. Track it live and approve two things.